Virtual Focus Group

Momus Analytics’ Virtual Focus Group platform helps trial teams test case themes, arguments, and juror reactions before stepping into the courtroom. Through secure, data-driven virtual sessions, attorneys gain actionable insights into how real participants respond to evidence, messaging, and strategy—allowing firms to refine their approach with greater confidence and clarity.

Virtual Focus Group

Have an upcoming trial? Let Momus’ Virtual Focus Group help you gain insights into your case. Focus groups are one of the most effective research methods to collect information about your case theme, theories, and jurors. The Momus team has experience in handling all of the logistics from sourcing jurors and securing attendance to coordinating, hosting, and moderating the session.

For firms that want to carry out case research, virtual focus groups are a game-changing step in the evolution of research, building on the strengths of traditional focus groups and bringing several advantages, including:

Cost-Effectiveness

Properly running focus groups requires running multiple sessions, possibly in multiple geographic locations. This creates a good deal of expense – not only research costs but travel costs as well. Virtual focus groups can offer financial savings compared to traditional focus groups when all the costs are considered.

Flexible Geographical Reach

Virtual focus groups can be used to break down geographical barriers by bringing respondents from your case-specific jurisdiction into the same discussion. This can help you obtain more targeted insights into your case. Thanks to the advantages of being online, you can be wherever and whenever you want.

Multidimensional Feedback

Participants can provide written feedback, which can be done openly to the group or privately to the moderator. Typed responses to questions, concepts, or other stimuli can be gathered through chats, ratings, polls, and multiple-choice selections.

Submit a Request

To learn more or get started, complete the Focus Group request form below or contact us directly.

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Virtual Focus Group